General Mills
The General Mills Radio Adventure Theater was an
anthology radio drama series with Tom Bosley as
host, which aired on the CBS Radio Network in
1977. Himan Brown, already producing the CBS
Radio Mystery Theater for the network, added
this twice-weekly (Saturdays and Sundays)
anthology radio drama series to his workload in
1977. It usually aired on weekends, beginning in
February 1977 and continuing through the end of
January 1978, on stations which cleared it.
General Mills's advertising agency was looking for a means of reaching children that would be less expensive than television advertising. Brown and CBS were willing to experiment with a series aimed at younger listeners, reaching that audience through ads in comic books. Apart from Christian or other religious broadcasting, this may have been the only nationwide attempt in the U.S. in the 1970s to air such a series. General Mills did not continue as sponsor after the 52 episodes had first aired over the first 26 weekends (February 1977 through July 1977), and the series (52 shows) was then repeated over the next 26 weekends (August 1977 through the end of January 1978), as The CBS Radio Adventure Theater, with a variety of sponsors for the commercials.
Info source: Wikipedia.
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Public Domain.
Label exclusively designed for YourRadioShows.
Compilation by YourRadioShows.
This CD is in the MP3 format.
All CD's are mailed in a paper-sleeve, unless otherwise stated.
Proudly Made In The USA
Please remember some shows are 80 years old and in their original state. Please email if you have a question!
General Mills's advertising agency was looking for a means of reaching children that would be less expensive than television advertising. Brown and CBS were willing to experiment with a series aimed at younger listeners, reaching that audience through ads in comic books. Apart from Christian or other religious broadcasting, this may have been the only nationwide attempt in the U.S. in the 1970s to air such a series. General Mills did not continue as sponsor after the 52 episodes had first aired over the first 26 weekends (February 1977 through July 1977), and the series (52 shows) was then repeated over the next 26 weekends (August 1977 through the end of January 1978), as The CBS Radio Adventure Theater, with a variety of sponsors for the commercials.
Info source: Wikipedia.
___________________
___________________
Public Domain.
Label exclusively designed for YourRadioShows.
Compilation by YourRadioShows.
This CD is in the MP3 format.
All CD's are mailed in a paper-sleeve, unless otherwise stated.
Proudly Made In The USA
Please remember some shows are 80 years old and in their original state. Please email if you have a question!